{"id":53580,"date":"2025-07-01T06:33:49","date_gmt":"2025-07-01T11:33:49","guid":{"rendered":"https:\/\/textileexchange.org\/?post_type=news&p=53580"},"modified":"2025-07-01T06:35:06","modified_gmt":"2025-07-01T11:35:06","slug":"new-guide-to-help-brands-make-credible-claims-about-regenerative-agriculture","status":"publish","type":"news","link":"https:\/\/textileexchange.org\/news\/new-guide-to-help-brands-make-credible-claims-about-regenerative-agriculture\/","title":{"rendered":"New guide to help brands make credible claims about regenerative agriculture\u00a0\u00a0\u00a0"},"content":{"rendered":"\n

Textile Exchange has released a new guide to help brands, producers, and other stakeholders make effective and credible claims about their work supporting regenerative agriculture. <\/p>\n\n\n\n

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Regenerative agriculture is place-based and context-specific, which means it doesn\u2019t have a single \u201cone-size-fits-all\u2019 definition. This can make it challenging to communicate claims accurately and effectively and as such there is rising concern that the promise of regenerative is being diluted.  <\/p>\n\n\n\n

To help address this and to protect and elevate the work of those that are committed to regenerative outcomes, Textile Exchange has created A Guide to Credible Regenerative Agriculture Claims.  It is designed to help brands overcome such challenges and sets out the key principles to follow to make claims clear, accurate, and relevant, and supported by transparent and robust systems. <\/p>\n\n\n\n

The guide also includes sections on the different types of regenerative agriculture claims, how they should be managed and reported, and how to avoid issues such as greenwashing and greenhushing.  <\/p>\n\n\n\n

The free guide is available to all and can be accessed by clicking here<\/a>.<\/p>\n\n\n\n

Why the guidance is needed<\/strong> <\/p>\n\n\n\n

In recent years, interest in regenerative agriculture has grown among brands and customers, driven by increasing awareness of the impact the fashion, textile, and apparel industry has on the environment. Making credible, verifiable claims not only builds customer trust but also enhances brand value, promotes the beneficial impact regenerative agriculture can have, and helps drive the meaningful change we need to see across the industry.\u00a0\u00a0<\/p>\n\n\n\n

By following this guide, which aligns with best practices such as the ISEAL Credibility Principles<\/a> and UN Principles for Sustainable Fashion Communication<\/a>, brands can avoid reputational risks, enhance customer confidence, and help increase awareness of effective regenerative systems.\u202f\u00a0<\/p>\n\n\n\n

What\u2019s included in the guide<\/strong><\/p>\n\n\n\n

The guide has been created primarily for brands, while also addressing the needs of producers and other stakeholders. It has been designed to be easy to use, with clearly defined sections including: <\/p>\n\n\n\n